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Different Types of Free Webcasts
There are a number of different types of webcasts that are used for different purposes. Here are some of the different types of free webcasts:
Live webcasts.These webcasts broadcast audio and visual media content live.
Archived webcasts. These are usually broadcasts that were originally published live, but have been archived for people to view later.
Advertisements. These are stand-alone webcasts that may be placed on an internet site.
Training materials. These are another type of stand-alone webcast.
Interactive webcasts. These webcasts collect information from its viewers or listeners. For example, a music video or radio broadcast may ask viewers to rate the music that is being played.
How Does Webinar Differ from Webcasting?
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A webinar is similar to a webcast, so far as it delivers audio or visual media content over the internet. However, there are some differences. The main difference is that a webinar seeks to provide interaction between the person conducting the webinar and the other participants. There will often be some type of way of providing feedback or asking questions. Webinars are often used for training or marketing purposes. A webcast, on the other hand, provides a broadcast with no scope for feedback. Listening to a webcast is mainly a passive activity, with little or no interaction.
There is some confusion between the two terms and different people have different ways of defining "webinar" and "webcast". The term webinar may also be used for anything resembling a "seminar over the internet", whether feedback is allowed or not. The term webcast is often used for broadcasts that may be considered similar to television or radio broadcasts.
Applications of Webcasting
There are so many different applications for webcasting that it would be impossible to list them all here. Free webcasting is used for different purposes. Here are some of them:
Selling your product to possible customers;
Keeping investors up to date;
Recruiting new people;
Training purposes;
Public relations;
Creating an internet format of an existing broadcast;
As an additional service providing by an internet store front (for example a radio webcast for a music store);
Keeping in touch with employees all over the world;
Providing an audio or visual "brochure";
Delivering important company information as soon as it happens;
Using visual prompts to help explain difficult concepts;
Getting a message out to a wider audience.
Webcasting sounds difficult, but it is quite easy to learn how to webcast and most people will be able to create a webcast with little difficulty once they have learnt the basics.