Tips to Promote Olympic Webcast

Marketing wisdom suggests a period of from six to eight weeks to publicize a live webcast. You may want to promote the event on your website or send out mass email announcements. Don't forget to consider that the Internet is an international environment.

If you have a significant client base in Japan and plan your webcast for 3 a.m. Japanese time, it won't seem that you're aware of your clients' needs and convenience. It may be necessary to present a webcast live for one time zone and make it available as a download in another.

We are only beginning to realize the power of the Internet broadcast. Free video content will continue to grow online and to become a strong business tool. The success of both the Superbowl webcast and the Olympic webcast have proven that people will consume this kind of content for sports and entertainment, a fact of which business has taken strong notice.

What are Some Tips on Format?

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When preparing material for a webcast keep your medium in mind. Most users will be looking at a very small video frame, perhaps 320 x 240. Make sure that any graphics or text you use can be interpreted at that size. Always work toward the lowest possible common denominators not the highest. Apply all the rules of a well-organized presentation: a clear introduction, logical presentation of your key points, and a conclusion that reinforces your central message.

How About Distribution?

The most important decision about the distribution of your webcast is the streaming media format you will use. The dominant choices are Real Media, Windows Media, or Quicktime. The guiding principle is to minimize technical problems for your target audience. If it is economically feasible to do so, produce the webcast in multiple formats so the viewer may choose,

Armed with some basic webcasting information, you have probably already begun to think about putting this powerful technology to work for your business or project. By consulting a hands-on guide to webcasting you will be able to intelligently chose your equipment and software and let the cameras roll!

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What are Some Tips on Format?

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